FAQ

Frequently Asked Questions

List Your Business for FREE

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Q. Does it cost me any thing to register my business and have it discoverable on GippslandFM.Biz?

A. No, it is free. Naturally there are services that you can buy if you want to, but there is no obligation to do so.

Q. How long will my business be listed for once I register?

A. Your listing remains in the system for as long as you want. There is no expiry date; however, your listing will be removed if your ABN is no longer current. We place a high value on providing fresh business information to searchers and we will reward you for refreshing your information regularly by improving your position in the search results.

Q. What is the process for registration of my business?

A. First you register the legal entity that is the business. An entity can be a sole trader, a partnership, or a company that has an ABN. Registering your entity information in this way ensures only valid businesses are included in the directory. Once registered, that entity can display all business locations or types of trading that belong to that entity. Entity information is not published nor made available to third parties.

Q. I own three companies. Can I list them all for free?

A. You can list as many as you own and all listings are free.

Q. My business has several places of business. Can I show them all on the mapping system?

A. Yes you can show them on the mapping system any where in Australia. All for free. That can be done in your Control Panel after you login into the system.

Q. I run a community organisation. Can it register and get discovered on the GippslandFM.Biz directory?

A. Yes it can if the community organisation has an ABN.

Q. What happens if my business changes its location?

A. You can login and change the location of your dot on the mapping system. It’s very easy - simply type in the new address and the system does the rest. By the way, the dots on the map are called UGLiis. UGLii stands for Unique Geographic Listing (for) industry (on the) internet.

Q. What happens if my business changes its name?

A. It’s very easy to change your business name. You can simply login and change the name. What you can’t change is the ABN – you can change everything else about your business very easily.

Q. What is the difference between my UGLii to anyone else’s UGLii?

A. Location and keywords are what distinguishes your UGLii from all others.

Q. Where do my keywords come from? How does the keywords relate to my UGLii?

A. You create the keywords. Searchers will enter keywords to find a business, product or service. The keywords you enter are critical for searchers to be able to find your UGLii.

Q. How many keywords can I have for each UGLii?

A. Free business listings have 250 characters available and listed businesses with UGLii Links have 5000 characters.

Q. Is there anyone that can help me with the registration process?

A. The registration process is quite simple. Our wizard program will take you through the 4-step process - just give it a try and see how easy it is.

Q. How do I make changes to my business information?

A. When you register you will be asked to enter a password you want to use to access your Control Panel in our system. Your email address will become your username. Your Control Panel is your hub for managing your business information, adding keywords to your UGLii(s), buying directory services and accessing other business services. Keep your Username and Password handy so you can login at any time when you think of ways of improving your discoverability.

Q. Is there a limit to the number of times I change my details?

A. No. You can log in at any time and as often as you want to change your information at no charge. We encourage you to login often to make sure your keywords best describe the products or services you supply.

Q. How important are my keywords?

A. Your keywords are vital to your business being discovered by the people most important to your business - searchers that are looking for your products or services. It is worth putting in some time thinking about the keywords your potential customers will use to search for products and services to describe your business. Here are a few handy tips:

Include the main lines of products or services you provide
Use plurals (some people will search for restaurant some will search for restaurants)
Use your trading name as a keyword
Include the main brands you sell
Be very careful not to use brands you are not entitled to use - apart from being illegal it is against our rules.

Q. What exactly is a keyword?

A. A keyword can be any single word or any series of words (e.g. restaurant, Italian restaurant, Italian seafood restaurant)

Q. If I want to show my website how do I do that?

A. You can login and buy an UGLii Link to link your website to your dot on the map. Searchers will be taken straight to your website when they click on your business in the search results or if they click on your dot (UGLii). An UGLii Link can be purchased as a 1-year subscription online using a credit card or your Paypal account. As part of that subscription, you can also install our interactive map on your website to show where your business is. This is a simple process with full instructions provided from your Control Panel. You can install it on your website yourself - no skills required. Providing a fully interactive map on your website is handy for visitors to your website that have not come through the GippslandFM.Biz directory - such as visitors that discovered you through a search engine or know your domain name.

After you have purchased an UGLii Link, your business listing and UGLii changes to a blue colour and bigger in size letting users know that more information is available about your business. Businesses with UGLii Links are listed first in alphabetical order, followed by businesses with verified and up-to-date information, and lastly by regular business listings.

When you purchase an UGLii Link, the number of characters that you have available for keywords increases from 250 to 5000. This means that you can be much more specific in your use of keywords - which means greater discoverability for your business.

Q. GippslandFM.Biz seems to be focused on Gippsland. That’s only a small area of Australia.

A. GippslandFM.Biz is very much focused on Gippsland. However your business information is also discoverable on 60 other Australian websites too! You can search over all of Australia using GippslandFM.Biz.

Q. Can Local Governments register in the GippslandFM.Biz directory?

A. Yes, however, you are better off to register in GovMio.com.au which is a partner site devoted to providing services to governments.

Q. What makes GippslandFM.Biz different from other online directories?

A. GippslandFM.Biz features true spatial searching and a host of other features. Importantly as a partner directory of the UGLii Find network, GippslandFM.Biz provides discovery for your business on 60 directory websites across Australia. This means that businesses registering in GippslandFM.Biz/UGLii Find will automatically appear in other online directories in the UGLii Find network (on 60 business related websites in Australia delivering over 8.5 million page impressions a month) using the same mapping system. This greatly increases the chance for your business to be discovered.

The patented UGLii geographic directory technology is state of the art in providing true spatial search. Only businesses that meet the searchers criteria are presented - no one is able to “hijack” the search by paying to come up in the results of irrelevant searches, which can be very frustrating in other systems.

GippslandFM.Biz users appreciate the relevancy and accuracy of our search results. Our verification process for registering businesses allow users to have confidence that only real businesses are presented.

Q. My business is dependent on other businesses being successful because they sell my products. How can I tell my friends in business about GippslandFM.Biz?

A. We have a link tell a friend in business about GippslandFM.Biz/UGLii Find. You can send a message to your friends in business very easily from our Search Page or Home Page. Please note: to protect your privacy and that of your friends, we do not collect email addresses inputted.

To tell your friends about GippslandFM.Biz, click here.

Q. Does it matter that my friends in business are not located in Gippsland?

A. No, they can still register in GippslandFM.Biz and get discovered through all of the websites that present the system across Australia - just like your business.

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